ConAgra acquires Alexia Foods
July 24, 2007
by Eric Schroeder
OMAHA — ConAgra Foods Inc. announced it has acquired New York-based Alexia Foods Inc., a privately held natural food company that markets natural frozen potatoes, all natural and organic appetizers, and artisan bread. Financial terms of the transaction were not disclosed.
Established in 2002 by founder and chef Alex Dzieduszycki, Alexia generates approximately $35 million in annual sales at stores across the United States and Canada. The company’s products are available primarily at natural, gourmet, club and grocery stores, including Whole Foods, Sam’s Club, Costco, Super Target, Wal-Mart, Kroger, Safeway and Publix.
Alexia will continue to operate from its Long Island City, N.Y., offices under Mr. Dzieduszycki’s leadership.
"Alex’s passion for culinary creativity and expression will continue to benefit the Alexia brand and ConAgra Foods as we deliver innovative, flavorful products that are relevant to today’s consumer," said Gary Rodkin, chief executive officer of ConAgra Foods. "Alexia’s premium brands position ConAgra Foods to gain presence in the increasingly important natural and organic foods segment. In turn, Alexia will benefit from ConAgra Foods’ marketing and operating infrastructure."
From freezer to table in just 8 minutes, Alexia’s artisan bread line includes: Classic French Rolls, Ciabatta — Italian Style Rolls with Rosemary & Olive Oil, Hearty Whole Wheat Rolls with Flaxseed, Three Cheese Foccacia with Asiago, Romano and Parmesan cheeses and a Buttery Garlic French Bread. Each bread variety is made with all-natural ingredients and is free of trans fat.