Dole increases efforts to prevent childhood obesity
July 09, 2007
by FoodBusinessNews.net Staff
WESTLAKE VILLAGE, CALIF. — Dole Food Co., Inc. has signed a memorandum of understanding to join the Alliance for a Healthier Generation — a joint initiative of the American Heart Association and the William J. Clinton Foundation — making it the first produce company to become a part of the alliance. The document sets industry guidelines that govern competitive foods offered for sale in schools.
"We’re proud to join efforts with the alliance to help promote the importance of increasing fruit and vegetable consumption," said David DeLorenzo, president and chief executive officer, Dole Food.
The Dole Nutrition Institute will work with the alliance on school demonstration projects promoting student acceptability of fruits and vegetables, providing food service staff with training on preparing and serving healthier foods and communicating recommended nutritional practices to students and parents. The alliance will work with Dole to increase the availability of fruits and vegetables in schools as needed.
The alliance also will work to increase Dole’s cross-collaboration with other signatory companies to provide support to the alliance’s healthy schools program with a focus on services to schools ranking low in socioeconomic status.
Dole already has programs such as Dole 5-A-Day, which is a 16-year, nationwide outreach to 17,000 schools, 44,000 teachers and a million children. Additionally, the Dole Nutrition Institute helps educate parents and consumers, and Dole recently has worked with School Link Technologies and the National Dairy Council on a program for the placement of vending machines in schools.