Entenmann's entering coffee segment

by FoodBusinessNews.net Staff
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BROOKLYN, N.Y. — Coffee Holding Corp., the roaster and distributor of coffee brands such as S&W, Cafe Caribe and Via Roma, has entered into a three-year licensing agreement with Entenmann’s Products, Inc. to distribute a new line of coffee products in the United States. Entenmann’s is a manufacturer of baked goods.

"Entenmann’s is the premier name in baked goods in supermarkets around the country and we are proud to be able to associate ourselves with them," said Andrew Gordon, president and chief executive officer of the Coffee Holding Corp. "Branding a line of coffees with the Entenmann’s name seems to be a natural as the synergies between the items should prove to be a winning combination in the stores they currently are known as well as the accounts which we already service."

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