General Mills, YourEncore expand partnership

by Staff
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MINNEAPOLIS — General Mills, Inc. is expanding its partnership with YourEncore Inc., an innovations services company, to develop a food science division within YourEncore.

"Food science is an important growth area for us, and we are excited to be working with General Mills to formalize and build a business division around it," said Brad Lawson, president and chief executive officer of YourEncore. "We have had a wonderful business relationship with General Mills. They understand and value open innovation and have benefited from the insights and experiences of YourEncore experts. The food science division will be an extension of that."

The new division will recruit more scientists and engineers and will enable expert teams to be formed quickly to encourage innovation throughout the food industry. Possible project and service offerings include new product commercialization, product innovation and technical problem solving. General Mills will give senior technical leadership support and industry insight to YourEncore to help with food science capabilities, and General Mills has made a financial investment in YourEncore.

The new division is an extension of General Mills’ Worldwide Innovation Network.

"Central to our ongoing strategy is the expansion of our network of external resources that can contribute to innovation efforts and tapping experienced food industry experts through YourEncore will certainly fulfill that objective," said Peter Erickson, General Mills senior vice-president of innovation, technology and quality.

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