National Starch and AVEBE form alliance
July 27, 2007
by FoodBusinessNews.net Staff
BRIDEGWATER, N.J. — National Starch Food Innovation and the AVEBE Group have formed an alliance, which makes National Starch the only distributor of AVEBE’s specialty potato starch portfolio of food ingredients in North America, South America and Asia.
Through the alliance, AVEBE will enhance market presence and penetration for specialty potato starch products in key regions and allow National Starch to complete its portfolio of starch-based ingredients. It also covers a program of joint technology development of new ingredients based on potato starch.
AVEBE will keep marketing its potato starch products in Europe, and National Starch will be the sole sales, marketing, technical service and distribution arm for all of AVEBE’s specialty potato ingredients in North America, South America and Asia. However, sales channels in Korea and Argentina will remain unchanged.
"AVEBE and National Starch complement each other excellently in their product ranges. AVEBE produces potato starch and National Starch has strong positions in both tapioca and corn starch. We also complement each other geographically. AVEBE realizes 75% of our turnover in Europe and 25% in the rest of the world, whereas, National has a strong market presence in the Americas and Asia. The cooperation between the two companies is a good strategic fit," said Gerben Meursing, managing director of commerce for AVEBE.