New crackers feature NutraCea stabilized rice bran

by Eric Schroeder
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PHOENIX — NutraCea announced a new whole grain rice bran cracker containing its proprietary stabilized rice bran as one of the primary ingredients has made its debut on national supermarket store shelves in Australia and New Zealand. The rice bran cracker, distributed through Sakata Rice Snacks, a division of Frito Lay, is available in three flavors: original, chili and basil. The cracker is currently sold throughout Australia and New Zealand, but soon will be sold in the United States, United Kingdom and South Africa, NutraCea said.

"This is the first of many products to be introduced to the Australian and New Zealand markets through the efforts of our distributor Med-Chem Ingredients in this region," said Kody Newland, senior vice-president of sales, NutraCea. "We anticipate this development to be a launching pad for many more new products with ingredients produced using our proprietary methods, which will be manufactured and distributed in Indonesia, Malaysia, Vietnam, Singapore and other areas of Asia through our joint venture partner-P. T. Panganmas."

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