7-Eleven adds Chicken Bite to roller grill
August 20, 2007
by Keith Nunes
DALLAS — 7-Eleven, Inc. has introduced the Chicken Bite, a chicken tender item shaped like a hot dog. Priced at $1.69, the new product is the company’s first entry into the hot chicken sandwich market.
"7-Eleven has strong brand recognition selling hot dogs and, more recently taquitos," said Kathryn Humphries, 7-Eleven’s grill category manager. "The Chicken Bite is neither of these, but a completely new item. And consumers want more chicken choices when looking at to-go food options."