Anheuser-Busch to distribute drinkable skin care line
August 20, 2007
by FoodBusinessNews.net Staff
ST. LOUIS — Anheuser-Busch Inc. has reached an agreement with BORBA L.L.C. to distribute and market BORBA Skin Balance Waters in the United States and around the world.
Anheuser-Bush will begin distribution in select markets in November.
"Adding the BORBA Skin Balance Waters and Aqua-Less Crystallines to our portfolio allows us to participate in the emerging nutraceutical beverage category," said Dave Peacock, vice-president of business operations at Anheuser-Bush. "The BORBA line of beverages provides innovative and highly profitable products for our wholesalers and retail customers, while expanding our business into high-growth beverages beyond beer."
The beverage line contains antioxidants, vitamins and botanicals and each beverage is formulated to provide a specific skin benefit such as clearer complexion, firmer skin and help for dry skin. The varieties include clarifying, age defying, firming and replenishing. The agreement also includes distribution and marketing of Aqua-Less Crystallines, a powder form of the drinkable skin care line, in the United States. However, BORBA will maintain the right to sell its beverages and crystallines in select accounts and on-line.
"Anheuser-Busch understands our vision and the tremendous potential of BORBA’s drinkable skin care line," said Scott Vincent Borba, founder and chief executive officer of BORBA. "We look forward to working together to introduce BORBA beverages and Aqua-Less Crystallines to new consumers who are focused on the health and well-being of their skin."