Combined S.W.P. and A.U. now known as Viterra

by Eric Schroeder
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REGINA, SASK. — The Saskatchewan Wheat Pool Inc., which earlier this year acquired Agricore United, announced the combined companies have launched a new name, brand and vision.

The new business name, Viterra, stands for "Life from the Land." In line with the new name, the company said it expects to incorporate a change to its ticker symbol on the Toronto Stock Exchange.

"Viterra is a solutions-oriented company with the energy and commitment to deliver on our promises and exceed customers’ expectations," said Mayo Schmidt, who has been president and chief executive officer of the S.W.P. He will assume the same positions with Viterra.

Mr. Schmidt said Viterra "speaks to vitality, growth and to the land that is essential to our business."

The new company has revenues estimated at more than $4 billion, primarily sourcing agricultural commodities through more than 100 grain handling and marketing facilities across the Prairies. Viterra also operates an agri-products retail network consisting of 276 sites prairie wide.

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