Dunkin' Donuts to cut trans fat
August 27, 2007
by FoodBusinessNews.net Staff
CANTON, MASS. — Dunkin’ Donuts is cutting trans fat from its menu by Oct. 15. By that date, all menu offerings nationwide will be zero grams trans fat.
"We applaud the Dunkin’ Brands research and development and supply chain teams who have worked behind the scenes for nearly four years to move toward an entirely zero grams trans fat menu," said Joe Scafido, chief creative and innovation officer for Dunkin’ Brands. "We are proud to be the first major quick service restaurant chain to introduce a doughnut that has zero grams trans fat and are delighted that customer response to our new donuts has been unanimously positive."
The company has reformulated more than 50 menu items, and in 2003 the company removed artificial trans fat from muffins and bagels.
Dunkin’ Donuts already has served zero gram trans fat doughnuts in about 400 restaurants across the country as a part of a blind test over a period of four months.
Products by Baskin-Robbins, also a brand of Dunkin’ Brands, Inc., will be zero grams trans fat by January 2008.