General Mills launches educational program for children
August 14, 2007
by FoodBusinessNews.net Staff
MINNEAPOLIS — In an effort to help children eat healthier, Green Giant has launched an educational initiative at www.mightgiants.com and also is offering new child-friendly products and packaging featuring Nickelodeon characters.
"Studies show that a whopping 96% of children do not eat the minimum recommended 5-9 servings of fruits and vegetables a day," said Tamara Schryver, General Mills Bell Institute of Health and Nutrition. "The Mighty Giants program and new kid-friendly Green Giant vegetables can help kids get started on the right food."
The Mighty Giants program includes the child-friendly web site as well as a series of 15-second videos airing on Nickelodeon this summer.