Kellogg promotion for children of military personnel

by Eric Schroeder
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BATTLE CREEK, MICH. — The Kellogg Co. has signed up with United Through Reading in a promotion geared toward helping military personnel parent from afar. United Through Reading is a non-profit organization that through its military program helps deployed military personnel stay connected with their children by reading books via DVD.

As part of the Kellogg promotion, consumers will be able to buy specially marked packages of Kellogg’s cereals at military commissaries in September and Target stores nationwide until October, and redeem the proofs of purchase for a free Simon & Schuster children’s book. Additional books may be ordered for a $5 donation.

The lineup of books includes "Someday;" "Daddy’s Lullaby;" "Please, Baby, Please;" "Mahalia Mouse Goes to College;" "Max Found Two Sticks;" "Frindle;" and "Rare Beasts."

The cereal boxes will feature graphics and photos advertising the promotion and include a quote from a military wife and mother lauding the efficacy of the United Through Reading Military Program.

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