Kellogg to introduce new nutritional banner
August 20, 2007
by FoodBusinessNews.net Staff
BATTLE CREEK, MICH. — The Kellogg Co. announced it will introduce a new nutritional banner that will be printed on the front of cereal boxes beginning in October.
The banner will be called "Nutrition at a Glance" and will provide information on calorie, fat, sodium and sugar content. In addition, each product will highlight up to two additional nutrients that could include fiber, calcium, magnesium, potassium and vitamins A, C, and E.
The information displayed on the panel will be based on the Guideline Daily Amount for a 2,000 calorie daily diet. The company said the new labeling should help consumers evaluate nutrients, make comparisons and select products.
Kellogg introduced similar packaging last year in Europe.
This initiative comes after the company’s June announcement that it will raise the nutritional standards of food that it markets to children. According to Kellogg, foods will not be promoted in media outlets to children under the age of 12 unless a single serving of the product meets the following standards:
• no more than 200 calories
• no trans fat and no more than 2 grams of saturated fat
• no more than 230 milligrams of sodium, except for Eggo frozen waffles
• no more than 12 grams of sugar, not counting sugar from fruit, dairy and vegetables.