Kraft launches initiative for people with diabetes

by FoodBusinessNews.net Staff
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NORTHFIELD, ILL. — Kraft Foods Inc. has introduced "Good Eating, Good Living" — an initiative through a radio show, an ongoing direct mail publication and the Internet that is intended to assist people living with diabetes and their caregivers.

According to the American Diabetes Association, there are more than 14 million people in the United States who have been diagnosed with diabetes and many more have pre-diabetes.

"Research shows that many people with diabetes often feel isolated and confused, and most do not have direct access to nutrition and fitness consultants," said Andrea Brown, senior director of strategic marketing initiatives for Kraft. "Through ‘Good Eating, Good Living,’ we will offer the much-needed education, food solutions, lifestyle tips and support this community is looking for."

The radio show with the initiative will be hosted by health and lifestyle expert and registered physician assistant Amy Hendel and will feature segments with registered dietitian and certified diabetes educator Edye Wagner. There are 22 episodes that are scheduled to air starting Aug. 25.

On www.goodeatinggoodliving.com, consumers will be able to find featured recipes, smart tips, a meal and fitness planner, product nutrition information, tools and calculators, logs and journals, articles, and additional links.

Consumers also may request to receive Good Eating, Good Living magazine, which will feature advice, recipes and tips.

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