Krispy Kreme to realign certain operations

by Eric Schroeder
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WINSTON-SALEM, N.C. — Krispy Kreme Doughnuts, Inc. announced it is realigning its franchise and company stores operations, a move the company believes will result in "a more responsive, leaner and focused field structure" that will drive same-store sales, improve unit economics and reduce system costs. The changes, which primarily will affect the Krispy Kreme Support Center in Winston-Salem, include adding expanded responsibilities to Jeff Welch and Steve Lineberger, current members of the company’s executive team. Mr. Welch will become senior vice-president and general manager of global franchise operations and development, while Mr. Lineberger will become senior vice-president and general manager of U.S. company operations.

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