National expansion under way at The Cereal Bowl

by Eric Schroeder
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MIAMI — The Cereal Bowl, a cafe concept where customers make their own cereal creations, has initiated a nationwide roll out with 16 stores now under development and several more scheduled to open later this year.

"We have spent the last year developing our concept and creating unique products that can only be found at The Cereal Bowl, and are excited to have the opportunity to bring our brand to new markets," said Kenneth Rader, president and chief executive officer.

The Cereal Bowl recently moved its corporate headquarters to a new location in Miami where it will be able to house a fully functional classroom known as Cereal Bowl University.

The company plans to have three new locations open and 30 stores under development by the end of 2007. In 2008, The Cereal Bowl expects to launch a kiosk design to accommodate new locations in venues such as airports, malls and college campuses.

"The kiosk option is something we have been working on since we first created our business plan in college," Mr. Rader said. "We have had a great deal of interest from people wanting to bring The Cereal Bowl brand to their campus food courts as well as interest from major transportation hubs such as airports and train stations."

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