Orville Redenbacher launches Natural popcorn
August 14, 2007
by Eric Schroeder
OMAHA — Orville Redenbacher’s Gourmet Popping Corn, the top-selling popcorn brand in the United States, has introduced Natural varieties, a new line of flavorful, natural popcorn with no artificial flavors, colors or preservatives.
The new Natural line is available in four flavors — Buttery Garlic, Buttery Salt and Cracked Pepper, Simply Salted, and Simply Salted 50% Less Fat — and has been available since the beginning of August.
"In our ongoing quest to create the perfect popcorn, we noticed an opportunity to provide a new line completely on trend with our consumers’ pursuit to actively integrate more natural and flavorful products into their daily routine," said Stan Jacot, vice-president of marketing for the ConAgra Foods popcorn business. "Through our research and innovation processes, the new Natural gourmet variety gives consumers a great tasting, whole grain snack with all natural ingredients and unique flavors."
All flavors are available in August for a suggested retail price of $2.69.