Progresso teams with Weight Watchers
August 14, 2007
by FoodBusinessNews.net Staff
MINNEAPOLIS — Progresso Light, a General Mills, Inc. brand, has become the first consumer packaged product in any grocery category to carry the Weight Watchers endorsement with 0 points value per serving.
The 0 points value, which refers to Weight Watchers’ commercial weight loss program that focuses on balanced low-fat nutrition, exercise and group counseling by providing a formula factoring in calories, fat grams and dietary fiber grams, will be assigned to each of the five new Progresso Light flavors, including Italian-style vegetable; vegetable and noodle; savory vegetable barley; Homestyle vegetable and rice; and southwestern-style vegetable.
The soups contain 4 grams of fiber and 60 calories per serving, and retail at a suggested price of $2.49 for an 18.5-oz can.
"Progresso Light blends good health and great taste to create a satisfying soup that consumers can enjoy as part of a light lunch, an accompaniment at dinner, or that comforting snack at the end of the day," said Liz Nordlie, marketing director, Progresso Soup. "We’re pleased to offer a whole new option in ready-to-serve soups, and we’re excited to have Weight Watchers’ trusted endorsement on the front of our label."