Kellogg to introduce protein water mix
September 07, 2007
by FoodBusinessNews.net Staff
BATTLE CREEK, MICH. — The Kellogg’s Special K brand is launching Special K20 Protein Water Mix — a beverage containing five grams of protein to help edge off hunger and meet hydration needs.
The product is designed to be a weight-management tool for consumers and designed to provide an alternative to consumers desiring a flavorful, portable all-day weight-management tool.
"This is a great addition to our successful protein product portfolio," said Pablo Cordoba, director of adult ready-to-eat cereal marketing for Kellogg Co. "All Special K products are developed to help those trying to lose weight by offering great-tasting tools to help them stay on track with their weight-management goals all day long. New Special K20 Protein Water Mix is a convenient and flavorful beverage choice that helps take the edge off hunger and meet weight-management goals."
The new water mix is an addition to the Special K Protein portfolio, which includes Special K20 Protein Water and Special K Protein Meal and Snack Bars.
Special K20 is available in grocery and drug stores nationwide.