Quaker encourages consumers to take heart challenge

by Eric Schroeder
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CHICAGO — The Quaker Oats Co., which for 10 years has encouraged people to take the Quaker Smart Heart Challenge as a way to improve heart health by lowering cholesterol, announced a new program in which it will donate $1 to the Larry King Cardiac Foundation for each consumer — up to 250,000 — who agrees to take the challenge now through February 2008. In addition to the donation, consumers who participate will be entered automatically for a chance to win a "Heart of New York Getaway" and to appear with Larry King in a new Quaker Oatmeal national newspaper advertisement.

Teaming up with Quaker in the program is Cheryl Hines, co-star of HBO’s "Curb Your Enthusiasm."

To kick off the campaign, Ms. Hines, along with Larry King, were on hand recently in Midtown Manhattan serving Quaker Oatmeal and encouraging people to take the pledge. The pledge involves having your cholesterol checked, eating a good-size bowl of oatmeal every day plus limiting foods that add saturated fat and cholesterol, and exercising every day. At the end of 30 days, the final step is to have your cholesterol checked again.

To take the pledge, visit www.quakeroatmeal.com.

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