Amish Naturals acquires artisan pasta maker
October 09, 2007
by Eric Schroeder
HOLMESVILLE, OHIO — Amish Naturals, Inc. has acquired Los Angeles-based Prima Pasta, Inc., a manufacturer of artisan pasta. Financial terms of the transaction were not disclosed.
Prima Pasta produces a line of long cut pasta products, available in specialty food stores and supermarkets such as Ralph’s and Albertson’s, Gelson’s, Whole Foods, Raley’s, and Haggen’s.
"The acquisition is a synergistic fit for Amish Naturals," said David Skinner, president and chief executive officer, Amish Naturals. "Prima Pasta has built tremendous momentum in the retail channels and we look forward to capitalizing on that as we move forward. This acquisition will not only augment our portfolio of premium pasta products, but will broaden our production capacity and give Amish Naturals another core growth distribution center in the Western United States."
Under terms of the transaction, Prima Pasta will operate as a wholly-owned subsidiary of Amish Naturals, Inc.
"The Amish Naturals brand will retain its commitment to all-organic production in its Ohio production facility, and will oversee the production of 100% natural products sold under the existing Prima pasta brand name," Amish Naturals said. In addition, Amish Naturals said it will relocate one of its key quality control production managers to oversee the production, ensuring conformity to the production standards "that will reflect the wholesomeness and purity of the Amish culinary traditions and methods."
In late September, Amish Naturals Amish Naturals added 13 products to its premium organic pasta line, including Fiber Rich, garlic parsley, tomato basil, whole wheat, spinach and plain varieties of both bird’s nest style spaghetti and penne rigate cut pastas.