Unilever integrates North American ice cream business
October 11, 2007
by FoodBusinessNews.net Staff
ENGLEWOOD CLIFFS, N.J. — Unilever is integrating its North American ice cream business into the company’s U.S. and Canadian operating units.
"Our decision to integrate this team into Unilever’s U.S. and Canadian operations will further strengthen the business’ competitiveness by leveraging the power and scale of Unilever’s large U.S. and Canadian organizations," said Michael B. Polk, president of Unilever Americas. "Additionally, this change will enable us to more easily access ice cream insight and experience from around the world by more directly linking our brand innovation agenda to our global ice cream capability."
The integration will result in the closing of the Green Bay, Wis., and Oakville, Ont., offices as well as the relocation of the ice cream business to the U.S. headquarters in Englewood Cliffs, N.J., and to the Canadian headquarters in Toronto. Ben & Jerry’s will continue to be based in Vermont.
The announcement goes along with the company’s desire to move to one operating company per geography under Unilever’s goal to maximize go-to-market opportunities.