Wendy's in pact to open restaurant in Malaysia

by Eric Schroeder
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DUBLIN, OHIO — Wendy’s International, Inc. and Berjaya Corporation Berhad have signed a development agreement to build Wendy’s restaurants in Malaysia. Berjaya, through its wholly-owned subsidiary, Nadi Klasik Sdn Bhd, has been granted the right to develop and operate Wendy’s restaurants in Malaysia.

According to Wendy’s, Berjaya plans to open the first of these restaurants in Kuala Lumpur in late 2007 or early 2008 and will continue development in the Klang Valley region and other cities during the next 10 years. The new franchisee expects to open more than 70 Wendy’s restaurants in Malaysia.

"We are pleased to enter a franchise partnership with Berjaya, a company that is well respected in Asia and worldwide," said Dave Near, chief operations officer, Wendy’s International, Inc.

Berjaya has extensive experience in developing and managing quick-service restaurants in Malaysia and currently operates the Starbucks and Kenny Rogers Roasters franchises there, as well as Borders Books stores. Based in Kuala Lumpur, Berjaya is a diversified, publicly traded company with a variety of core businesses, including hotels and resorts, food and beverage companies, financial services, consumer marketing and manufacturing, among others.

The announcement comes as Wendy’s follows through on its initiative to expand in key markets outside of North America.

"We are taking a disciplined approach to growing our international business, preparing our support infrastructure, and conducting detailed market analyses before expanding into new markets," said James C. Hartenstein, Wendy’s senior vice-president of international. "This is a great opportunity to expand our Wendy’s brand in Asia."

Wendy's recently established an office in Hong Kong to serve franchise partners, suppliers and staff throughout the region, and prepare for expansion into new markets. Wendy’s opened its first restaurant in Asia in 1980 and has approximately 150 restaurants in the Asia Pacific region.

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