7-Eleven to expand 'on-the-go' offerings
January 22, 2008
by Eric Schroeder
DALLAS — 7-Eleven, Inc. recently announced it will add several new products to its line of "on-the-go" products, including Weight Watchers snack cakes and muffins, Larabar all-natural raw food bars, and Mega protein bars.
"We want to offer healthier choices that are appealing to both men and women," said Alan Beach, vice-president of merchandising. "A man might choose a protein bar, banana and G2, the new low-calorie Gatorade, while a woman might opt for a cup of fruit, Kashi oatmeal and green tea."
The Weight Watchers snack cakes will be available in lemon and chocolate and will be individually wrapped in twin packs of a single flavor. The line also includes single packages of blueberry and double chocolate muffins. The suggested retail price for each item is $1.29.
Also new to 7-Eleven are Larabars. Made with no more than six ingredients, the raw food bars contain only unsweetened fruits, nuts and spices. The bars are developed by Humm Foods, Denver.
Beginning in March, 7-Eleven will roll out its own proprietary nutrition bar, Mega. Billed as the "first all-natural, triple-layer protein bar," Mega protein bars will contain 30 grams of protein, will be 70% organic, and will be available in two flavors: caramel chocolate peanut butter and chocolate chip cookie dough.