Candy bar 'Charged' with caffeine
January 23, 2008
by Jeff Gelski
HACKETTSTOWN, N.J. — Snickers Brand, a unit of Mars Snackfood U.S., has introduced Snickers Charged, a candy bar with an added 60 mg of caffeine along with taurine and B vitamins.
"Snickers Charged offers consumers a bar of substance and a delicious and satisfying way to tackle the afternoon hours when one needs to ‘re-power,’" said Michele Kessler, vice-president of marketing, Mars Snackfood U.S.
The 1.83-oz single pack candy bar is available in select food, mass, club, convenience and drug stores and retails for 65c.