Dunkin' Donuts plans entry into Shanghai

by Jeff Gelski
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CANTON, MASS. — Dunkin’ Donuts plans to open its first shop in Shanghai in the People’s Republic of China this spring and eventually open 100 shops there over the next 10 years, the company said Jan. 25. Besides offering a complete menu of Dunkin’ Donuts’ beverages and baked foods, shops in China also will serve items customized to meet local taste preferences. The items include green tea and honeydew melon donuts and mochi rings, which are similar to cake donuts but made with rice flour.

"We are delighted to take this next step into our expansion into mainland China," said Will Kussell, president and chief brand officer for Dunkin’ Donuts Worldwide.

Canton-based Dunkin’ Donuts granted the franchise rights for Shanghai and the provinces of Jiangsu and Zhijiang in China to Mercuries & Associates, a company in Taiwan that has 25 years of retail experience. Mercuries & Associates opened the first Dunkin’ Donuts shop in Taiwan in January 2007 and now operates 10 shops in that country. Dunkin’ Donuts this year plans to open an additional 10 shops in Taiwan.

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