Kellogg brings whole grain goodness to Pop-Tarts
January 15, 2008
by Eric Schroeder
BATTLE CREEK, MICH. — The Kellogg Co. has expanded its whole grain product lineup with the introduction of Pop-Tarts Toaster Pastries with One Serving of Whole Grain.
The new Pop-Tarts contain 16 grams of whole grains, equal to one-third of the recommended 48 grams consumers are encouraged to eat each day, and are available in two varieties: strawberry and brown sugar cinnamon.
"As the original and leading toaster pastry, the Pop-Tarts brand recognizes the need to offer our consumers choices," said Dr. Jennifer Garrett, director of nutrition marketing, Kellogg. "Whether that’s no frosting, lower fat or enhancing nutritional value by adding whole grains and fiber, Pop-Tarts Toaster Pastries offer a broad range of flavors and ingredients to personalize for different consumer demands."
Available nationwide, the new Pop-Tarts carry a suggested retail price of $1.99 per box.