New floats from A&W and Sunkist
January 02, 2008
by FoodBusinessNews.net Staff
PLANO, TEXAS — Cadbury Schweppes Americas Beverages is introducing A&W and Sunkist Floats.
"For years, beverage makers have tried to crack the code and develop an indulgent drink that tastes like a homemade float," said Andrew Springate, vice-president of marketing. "The A&W and Sunkist Floats are indulgent treats like nothing consumers have experienced before; one pour and your taste buds will be amazed."
The floats are offered in 11.5-oz glass bottles and may be found at major retail, grocery and convenience stores nationwide for a suggested retail price of $1.79 for a single-serve bottle and $5.99 for a 4-pack.