Sara Lee introduces Hillshire Farm deli wraps
January 07, 2008
by FoodBusinessNews.net Staff
DOWNERS GROVE, ILL. — Sara Lee Corp. has introduced Hillshire Farm Deli Wraps in four flavor combinations.
The flavor combinations include chicken Caesar, turkey and bacon club, smokehouse ham and Swiss, and southwestern chicken.
"We went to help consumers mix it up and put some variety back into their lunches by giving them a new sandwich experience," said Tim Roush, vice-president of Hillshire Farm. "With the introduction of Deli Wraps, consumers can enjoy easy-to-make, great tasting wrap sandwiches any time they want, at home or on the go."
The new wraps may be found in the lunchmeat isle in grocery stores nationwide for about $3.99 per pack.