Target cuts added trans fats in Archer Farms brand
January 14, 2008
by FoodBusinessNews.net Staff
MINNEAPOLIS — Target announced all products in its food brand, Archer Farms, contain zero grams of added trans fat. The Archer Farms brand has more than 2,000 products, and is the first national proprietary food brand to eliminate added trans fats from its entire product portfolio, according to Target.
"Target is committed to offering our guests the best food products at great prices," said Greg Duppler, senior vice-president of merchandising for Target. "Reformulating the Archer Farms collection to remove added trans fats provides our guests with easy options for more nutritious eating without sacrificing quality, taste and affordability."
Target said the effort to eliminate added trans fats come from an initiative to offer consumers tools necessary to live healthier lives.
In 2006, Target expanded its Archer Farms brand to include organic food products, and all SuperTarget produce departments became certified organic by the U.S. Department of Agriculture’s National Organic Program.