Burger King launches healthier Kids Meal
June 30, 2008
by Eric Schroeder
MIAMI — Burger King Corp. has launched a nutritionally balanced Burger King Kids Meal that features BK Fresh Apples Fries and low-fat caramel dipping sauce, Kraft Macaroni & Cheese, and Hershey’s 1% low-fat white milk. The new meal is part of Burger King’s BK Positive Steps nutrition program.
"Burger King Corp. has been taking positive steps in the nutrition arena for some time, initially as the only restaurant in the industry to offer a veggie burger and now with a new Kids Meal that boasts an exceptional nutrition profile," said Russ Klein, president, global strategy, marketing and innovation, Burger King Corp. "The BK Positive Steps nutrition program formalizes our nutrition efforts and demonstrates our commitment to evaluating, step by step, ways to help customers live and eat better."
According to Burger King, the new Kids Meal provides 350 total calories with less than 25% of the calories coming from fat and 9% from saturated fat.
The BK Fresh Apple Fries are fresh-cut, skinless red apples sliced to resemble french fries. Each 2-oz serving contains 25 calories and 1 gram of fiber. The low-fat caramel dipping sauce contains 35 calories.
Each 4-oz serving of Kraft Macaroni & Cheese provides 180 calories and is considered a good soruce of calcium and vitamin D.
The 8-oz serving of Hershey’s 1% low-fat white milk contains 110 calories and is considered an excellent source of calcium and vitamin D.