Cheesecake Bites from Sara Lee
February 12, 2008
by Keith Nunes
DOWNERS GROVE, ILL. — Sara Lee Corp. has introduced Cheesecake Bites, portion-controlled products the company is marketing as "ready-to-indulge" straight from the freezer. The new items come in three flavors, original, chocolate and strawberry, and feature 20 calories per piece.
"Because full-flavor doesn’t have to equal full-size, Sara Lee Bites can satisfy a craving whenever it strikes," said Chuck Hemmingway, marketing director for Sara Lee Sweet Goods. "Sara Lee Bites will give families a contemporary grab-and-go version of the desserts that have made Sara Lee synonymous with sweets."
The company noted the time is right for the grab-and-go product, because ready-to-eat sweets achieved sales of $16.6 billion between September 2006 and September 2007.
Sara Lee Bites are available 40 pieces per container with a suggested retail price of $3.69.