ConAgra introduces Egg Beaters with Yolk
February 26, 2008
by FoodBusinessNews.net Staff
NAPERVILLE, ILL. — ConAgra Foods Inc. is introducing Egg Beaters with Yolk as a healthier egg alternative.
"Consumer demand for products that taste great and are healthier is at an all-time high," said Reggie Moore, vice-president of ConAgra Foods Refrigerated division. "New Egg Beaters with Yolk, made with real eggs, meets changing consumer needs and offers all the benefits of shell eggs without all the fat, cholesterol and calories."
The company said the new egg product has 70% less fat, 75% less cholesterol and 45% less calories than shell eggs and is made from real eggs. Specifically, the Egg Beaters have 1.5 grams of fat, 40 calories and 50 mg of cholesterol per serving. The suggested retail price is $3.49 for a 15-oz carton, $6.69 for a 30-oz carton and $2.99 for a three-pack of 4-oz cups.