ConAgra to use MyPyramid in labeling

by FoodBusinessNews.net Staff
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OMAHA, NEB. — ConAgra Foods, Inc. has announced it is enhancing its packaging to include graphics with the U.S. Department of Agriculture’s MyPyramid in an effort to show consumers how products can help meet dietary requirements.

"ConAgra Foods’ approach provides consumers with simple and clear nutrition information using U.S.D.A.’s science-based dietary recommendations rather than creating yet another nutrition standard," said Gary Rodkin, chief executive officer of ConAgra. "By utilizing MyPyramid in a unique and U.S.D.A.-approved manner, we are providing consumers a transparent and easy-to-understand source of dietary information at the point of purchase. Our packaging information will complement the information available in the Nutrition Facts Panel and help Americans know how their food choices contribute to a healthful diet based on MyPyramid."

The labels with MyPyramid will appear on more than 700 different packages and will be used only on products that provide consumers with specific amounts of nutrients. The goal is for consumers to see what nutrition a product has at a glance.

A food item must have one or more of the following requirements to display the graphic: ½ ounce equivalent of grains, ¼ cup of vegetables, ¼ cup of fruit or ¼ cup of dairy. The graphic will show the percentage of recommended daily amounts the product has for various nutrients. The new labeling will appear in stores starting in May.

The labeling effort is a part of ConAgra’s Start Making Choices program, which provides advice on living a balanced life.

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