Dunkin' Donuts expanding into North Carolina
February 22, 2008
by Josh Sosland
CANTON, MASS. — Dunkin’ Donuts on Feb. 22 announced the signing of multi-unit store development agreements with franchisee groups in Charlotte, Raleigh and Greensboro, N.C. Fourteen restaurants will be opened under the agreements with six to open their doors within five years. The first of the units will open in March in Durham, N.C. The company said the development agreements are part of an "aggressive national growth strategy" that includes expanding in existing markets while also entering new cities across the country. The company said building a network of restaurants enables the company to invest in a distribution model that will enhance product consistency. For New England-based Dunkin’, the North Carolina agreements have added symbolic significance, given the pitched battle fought by a competitor to establish national dominance in the donut market over the last 10 years. Indicative of the degree to which the momentum in this battle has turned, the Durham location set to open next month is within 100 miles of Winston-Salem, N.C., where Krispy Kreme Doughnuts, Inc. is headquartered.