Dunkin' Donuts introduces Oven-Toasted menu
February 13, 2008
by Eric Schroeder
CANTON, MASS. — Dunkin’ Donuts, the world’s largest coffee and baked goods chain, has launched an all-day Oven-Toasted menu, the company’s most significant product lineup change since it launched espresso-based beverages in 2003. The menu items are now available in 3,500 shops throughout the country, and will be available nationwide by spring.
The new products will include:
• Flatbread Sandwiches. These hot sandwiches are available in three classic flavors: Turkey, Cheddar & Bacon; Ham & Swiss; and Three Cheese (Monterey Jack, Cheddar and Swiss).
• Personal Pizzas. The new pizzas are available in 5-inch servings in three varieties: Supreme (Italian sausage, pepperoni and green and red peppers); Pepperoni (mozzarella and diced pepperoni) and Cheese(asiago, mozzarella, parmesan and romano).
• Hash Browns. The lightly seasoned hash browns have a special container specifically designed to fit into a car cupholder.
In connection with the menu launch, Dunkin’ Donuts has added cooking ovens that deliver the "Oven-Toasting" process.
"People will no longer accept being offered breakfast only in the mornings or sandwiches only in the afternoon," said Will Kussell, president and chief brand officer of Dunkin’ Donuts Worldwide.