Kellogg introduces Special K Bliss Bars
February 11, 2008
by FoodBusinessNews.net Staff
BATTLE CREEK, MICH. — The Kellogg Co. has introduced Special K Bliss bars, which are designed as a healthy snack to help people meet weight management goals.
The bars come in two flavors: Chocolatey Dipped Raspberry and Chocolatey Dipped Orange.
"Women are always committing to their weight-management goals and seek sensible, great-tasting snacks to help them stay committed," said Dr. Jennifer Garrett, director of nutrition marketing for Kellogg. "Special K Bliss bars are a snack women can feel free to truly enjoy as they pursue their weight-management goals."
The bars have 90 calories, 2 grams of fat, 1 gram of saturated fat and 0 grams of trans fat per serving. The products are now available nationwide for a suggested retail price of $3.49 per six-bar box.