Pinnacle Food changes name to Insight Beverages
February 07, 2008
by FoodBusinessNews.net Staff
LAKE ZURICH, ILL. — Pinnacle Food Products has changed its name to "Insight Beverages" in an effort to shift strategy and corporate identity.
"By focusing on innovation, we will be the company customers turn to for cappuccinos, cocoas, granitas, smoothies, iced/frozen coffees as well as many new beverage breakthroughs," said Andy Burke, president and chief executive officer.
The company hopes the new name will help communicate innovation, flexibility and customer intimacy.
"Insight Beverages works closely with our customer partners to define their unique requirements," Mr. Burke said. "By developing a deeper level of understanding of individual customer needs, we can apply greater insight in developing practical innovations that deliver against their patrons’ specific flavor profiles and preferences."
Established in 1981, Pinnacle Food Products is a custom manufacturer of dry mix food and soluble beverage products.