Slim Fast introduces Hunger Shot
February 14, 2008
by FoodBusinessNews.net Staff
LONDON — Unilever has introduced a new Slim Fast product called Hunger Shot.
The product is a high-protein, high-fiber yogurt-based mini-drink designed to reduce snacking and help people eat less between meals. The product comes in two flavors, strawberry and vanilla, and has 54 calories per serving.
The product is sold in a four-pack and will be available at Tesco and other major supermarkets in the United Kingdom.
"Our research told us that women wanted something sweet to satisfy their hunger pangs and curb their cravings for sugar," said Gemma Cleland, European brand development manager for Slim Fast. "We developed Hunger Shot mini-drink in response to this need. At 54 calories, Hunger Shot is a great option with high levels of protein and fiber to help individuals feel fuller for longer."