Trace supply chain on the Internet

by Jeff Gelski
Share This:

TraceAssured, a new Internet-based service, is designed for supply chain information exchanges from source to shelf.

"TraceAssured can strengthen traceability claims," said Ken Baird, chairman of TraceAssured Ltd., based in Ireland. "It collects, stores and presents information, through its specialist Internet-based service, on ingredient and packaging movements, transformation and quality from source to shelf, across the globe.

"The TraceAssured solution enables food supply organizations to work together to build and strengthen trust through transparency. It can add competitive edge through brand enhancement."

The system has been integrated into Moy Park plants. Moy Park, Ltd., Craigavon, Ireland, provides private label and branded products, including poultry products, to retail and food service customers across Europe. Also, Hewlett Packard has signed a global agreement with TraceAssured Ltd.

For more information, e-mail or visit

This article can also be found in the digital edition of Food Business News, February 5, 2008, starting on Page 61. Click
here to search that archive.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.