Clif Bar to introduce mini energy bars
March 12, 2008
by FoodBusinessNews.net Staff
BERKELEY, CALIF. — Clif Bar & Co. is launching Clif Bar Mini Energy Bars, which will be available at select retailers in April.
"Clif Bar Mini Energy Bars offer the great taste and nutrition that people have come to love and expect from Clif Bar, but in a portion size that delivers just the right amount of sustained energy for smaller tasks and adventures," said Carly Lutz, brand manager for Clif Bar. "At almost half the size of a Clif Bar, the mini Clif Bars make it easy to keep healthy snacks on hand all day long."
The company said the energy bars are designed as healthy snacks to give consumers the right amount of sustained energy for their needs.
The new bars are 28.4 grams and available in chocolate chip, chocolate brownie and crunchy peanut butter flavors. The product is sold in an 18-count, three flavor variety pack at a suggested retail price of $11.99 to $14.99.