Lifeway Foods introduces probiotic snack bars
March 21, 2008
by FoodBusinessNews.net Staff
MORTON GROVE, ILL. — Lifeway Foods, Inc. is introducing Kefir Wellness snack bars with probiotics in three flavors — chocolate, sweet and salty, and pomegranate. Lifeway already sells a probiotic Kefir dairy beverage.
"We are very excited to introduce our new probiotic Kefir Wellness bars at a time when the awareness of all of our traditional Kefir beverages is at an all-time high," said Julie Smolyansky, chief executive officer. "As the country’s leading supplier of Kefir, we found it necessary to introduce an alternative way for people to get the benefits of our original Kefir but in a convenient, on-the-go package."