Mars Food to invest $10 million in Greenville facility
March 19, 2008
by Eric Schroeder
GREENVILLE, MISS. — Mars Food U.S. said it will invest $10 million to double the capacity and spur product innovation at its Uncle Ben’s plant in Greenville. According to Mars, the investment is part of the company’s commitment to economic development in the Delta region, and is designed to fulfill the expanding consumer demand for convenient, healthy, family-friendly foods.
"Our expansion of the Greenville plant shows our long-term commitment to create job security and economic advancement in the Delta community," said Vincent Howell, president, Mars Foods U.S. "Our dedication to building a start-of-the-art facility will allow us to increase production capacity for our Uncle Ben’s products and therefore allow us to celebrate the timeless goodness of our rice with families across America, which begins with our family in Greenville."
Launched in 2004, the Uncle Ben’s Ready Rice product line now includes 14 varieties, including Ready Rice pouches that are microwavable and ready to eat in 90 seconds.