Nestle to devote R.&D. center to premium chocolate
March 10, 2008
by Keith Nunes
VEVEY, SWITZERLAND — Nestle S.A. will open its Chocolate Centre of Excellence some time during the first half of 2009. The facility, which will be located at the company’s chocolate manufacturing plant in Broc, Switzerland, will focus on the development of premium and luxury chocolate products.
The creation of the R.&D. center underscores how Nestle views the premium chocolate market. The strong growth of the dark and premium chocolate segment is a sign of how the trend of "premiumization" is developing, according to the company.