Peapod introduces 'virtual nutritionist' software

by Eric Schroeder
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SKOKIE, ILL. — Peapod, an Internet grocer serving 20 markets across the United States, has developed and created NutriFilter, a software program that acts as a "virtual nutritionist" by reading the labels for its customers. According to Peapod, NutriFilter has the ability to highlight the available products that meet its customers’ unique nutritional needs, whether it’s for gluten-free, peanut-free or low-fat foods, or foods that meet other requirements, such as being Kosher, organic, high- (or low-) fiber, or even as specific as high in Vitamin A or calcium.

The software program allows customers to choose from five pre-set plans — gluten-free, peanut-free, U.S.D.A. good fiber, U.S.D.A. low-fat, and U.S.D.A. low-sodium —or create their own custom plan. For the custom plan, customers are presented a blank nutrition panel with the option to select as few or as many nutritional criteria as are important to them.

The service is available to anyone who logs on to Peapod at

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