PepsiCo relaunches Aquafina Alive products
March 11, 2008
by FoodBusinessNews.net Staff
PURCHASE, N.Y. — PepsiCo, Inc. has reformulated four offerings in its Aquafina Alive Nutrient Enhanced Water Beverage line with ingredients such as caffeine, electrolytes, antioxidants, fiber and vitamins.
"These beverages build on Aquafina’s heritage, adding the relevant benefits of nutrients and delicious flavors — delivering the multi-tasking enhanced water consumers seek," said Ahad Afridi, vice-president of Aquafina.
The flavors include Aquafina Alive Satisfy with 10% of daily fiber requirements and 10-calories in a peach mango flavor; Aquafina Alive Protect with 10% of daily vitamin E and C needs in a berry pomegranate flavor; Aquafina Alive Energize with caffeine and 10% of daily vitamin B needs in an orange lime flavor; and Aquafina Alive Hydrate with electrolytes, sodium, potassium and no calories in a lemon flavor.
The products will have a new label and graphics as well.