Quaker introduces multi-grain granola bars
March 18, 2008
by FoodBusinessNews.net Staff
CHICAGO — The Quaker Oats Co. has introduced Simple Harvest All Natural Multigrain Chewy Granola Bars, which includes ingredients such as whole grain oats, wheat, barley, fruit, nuts and chocolate.
"There’s a good feeling that comes from knowing what you’re eating," said Heather Vergara, marketing director for Quaker Snack Bars. "Quaker Simple Harvest Chewy Granola Bars offer familiar ingredients you can recognize and tempting taste that makes choosing a good snack easy."
The bars come in flavors such as dark chocolate chunk, honey roasted nut and cinnamon brown sugar with apples and cranberries. All varieties have two grams of dietary fiber, zero grams trans fat and are cholesterol-free. The product is available in stores across the country for a suggested price of $3.69 for a carton of six bars.
The new granola bars also follows the introduction of Simple Harvest Instant Multigrain Hot Cereal.