Uncle Ben's introduces new flavors
March 25, 2008
by FoodBusinessNews.net Staff
CARSON, CALIF. — Uncle Ben’s has launched two flavors to its existing rice lineup: Long Grain & Wild Rice Herb Roasted Chicken and Long Grain & Wild Rice Sun-Dried Tomato Florentine.
"The Uncle Ben’s brand continues to satisfy the consumers’ desire for healthful products while providing great flavor and superior quality," said Bryan Crowley, vice-president of marketing and sales for Mars Food U.S. "Our newest Long Grain & Wild products provide families with the variety they seek and the timeless goodness they expect from Uncle Ben’s rice while bringing them one step closer to their daily whole grain requirement."
The company said the new options were developed to respond to consumer desire for more convenient family meal choices, products with bolder, richer flavors and food choices with a balanced nutritional option.