Wendy's to expand in Mexico
March 31, 2008
by FoodBusinessNews.net Staff
DUBLIN, OHIO — Wendy’s International, Inc. has signed a development agreement to open restaurants in the Mexican cities of Monterrey and Mexico City.
"Mexico is an important market for the Wendy’s brand, and we are pleased to enter into these new franchise relationships," said chief operations officer Dave Near. "These agreements are part of Wendy’s long-term plan to focus development efforts in specific key markets outside of the United States. We have been developing and preparing our support infrastructure while conducting detailed market analyses of various global markets as part of a disciplined approach to grow our international business."
The agreement will allow for the franchisees to build and operate more than 60 restaurants during the next seven years. The franchise in Mexico City is an affiliate of Corpogas S.C., and the Monterrey franchise is Grupo Refran.
"Both Corpogas and Grupo Refran are proven restaurant operators with extensive distribution experience," said James C. Hartenstein, senior vice-president, international, at Wendy’s. "These franchises, along with Wendy’s existing franchise in Mexico, will provide consumers with more opportunities to experience the quality, freshness and variety offered by Wendy’s."
Currently, the franchisee Wenco-Mexico S.A. operates 12 restaurants in Northern Mexico.