Bruegger's national push continues with move to K.C.

by Eric Schroeder
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BURLINGTON, VT. — Bruegger’s Enterprises, Inc. continued its major national development push with the announcement this week that it will expand in Kansas City.

The Bruegger’s bakery-cafe concept, which is known for its authentic, kettle-boiled bagels, signed a franchisee agreement with Mike and Jen Blandi of 81 Enterprises to open three new bakeries in the Kansas City area, with the first set to open by the end of the year.

"We were drawn to Bruegger’s initially because of the bagels, but we kept coming back because the team at our local bakery made each visit enjoyable," Mr. Blandi said. "When we evaluated our franchising options, turning our love of the Bruegger’s experience into a business seemed logical."

The agreement with the Blandis is the latest in a national development push by Bruegger’s to open at least three locations in 12 to 15 new markets in the next few years. In recent weeks the company and its franchisees have opened bakery-cafes in such locations as Washington, D.C., San Diego and Orlando, Fla.

Bruegger’s also has taken its expansion beyond traditional outlets, announcing in mid-March plans to open bakeries at three airports: Cincinnati/Northern Kentucky International, Boston Logan International and Raleigh-Durham International.

"Airports are the natural evolution from a brand growth standpoint," said Chris Cheek, vice-president of franchise development at Bruegger’s. "Non-traditional locations are rapidly becoming hot commodities in the fast-casual market. There is a need to serve more selective guests and we want to offer our healthy sandwiches, salads and soups and daily baked fresh bagels to those particular guests."

An affiliate of Sun Capital Partners, Inc., Bruegger’s operates approximately 260 neighborhood bakery-cafes in 21 states. In addition to bagels, the bakery-cafes offer boiled and baked bread, salads, whole wheat wraps, soups, specialty and deli-made sandwiches, desserts, and Fair Trade coffee blends.

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